Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /

• Κύριος συγγραφέας: Pennemann, Karin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Σειρά: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
• Θέματα: Business.; Marketing.; Business and Management.

Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a...

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