Codita, R. (2011). Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Gabler.
Παραπομπή σε μορφή Chicago (17η εκδ.)Codita, Roxana. Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Wiesbaden: Gabler, 2011.
Παραπομπή σε μορφή MLA (8th εκδ.)Codita, Roxana. Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Gabler, 2011.
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