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01985nam a22004455i 4500 |
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978-3-8349-6184-6 |
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DE-He213 |
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20151204145200.0 |
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cr nn 008mamaa |
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110401s2011 gw | s |||| 0|eng d |
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|a 9783834961846
|9 978-3-8349-6184-6
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|a 10.1007/978-3-8349-6184-6
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|a Christ, Steffen.
|e author.
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|a Operationalizing Dynamic Pricing Models
|h [electronic resource] :
|b Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers /
|c by Steffen Christ.
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|a Wiesbaden :
|b Gabler,
|c 2011.
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|a XXVII, 351 p. 116 illus.
|b online resource.
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|a text
|b txt
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|a Dynamic Pricing of services has become the norm for many young service industries – especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. He proves that the development of the necessary forecasting models is indeed possible, i.e., through the usage of real-time data of online sales channels.
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|a Business.
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|a Marketing.
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|a Operations research.
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|a Decision making.
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|a Business and Management.
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|a Marketing.
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|a Operation Research/Decision Theory.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834927491
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|u http://dx.doi.org/10.1007/978-3-8349-6184-6
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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