Sales Management Control Strategies in Banking Strategic Fit and Performance Impact /

• Κύριος συγγραφέας: Mueller, Florian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2011.
• Θέματα: Business.; Marketing.; Finance.; Business and Management.; Finance, general.

Not only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the result...