Sales Management Control Strategies in Banking Strategic Fit and Performance Impact /

• Main Author: Mueller, Florian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2011.
• Subjects: Business.; Marketing.; Finance.; Business and Management.; Finance, general.

Not only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the result...