European Retail Research

• Corporate Author: SpringerLink (Online service)
• Other Authors: Morschett, Dirk (Editor), Foscht, Thomas (Editor), Rudolph, Thomas (Editor), Schnedlitz, Peter (Editor), Schramm-Klein, Hanna (Editor), Swoboda, Bernhard (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2011.
• Series: European Retail Research,
• Subjects: Business.; Management.; Sales management.; Business and Management.; Sales/Distribution.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...