Strategic International Management Text and Cases /

• Main Authors: Morschett, Dirk (Author), Schramm-Klein, Hanna (Author), Zentes, Joachim (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2010.
• Edition: 2.
• Subjects: Business.; Marketing.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks....