New Online Retailing Innovation and Transformation /

• Main Authors: Heinemann, Gerrit (Author), Schwarzl, Christoph (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2010.
• Subjects: Business.; Marketing.; Sales management.; Trade.; Commerce.; Business and Management.; Sales/Distribution.

The authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “l...

Table of Contents:

• Online Retailing in Transition – Revolution, not Evolution
• New Online Retailing — What Does It Mean?
• Eight Success Factors in New Online Retailing
• Best Practices in New Online Retailing
• Risks and Benefits of New Online Retailing.