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01893nam a22004095i 4500 |
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978-3-8349-6453-3 |
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DE-He213 |
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20151204165404.0 |
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cr nn 008mamaa |
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111216s2012 gw | s |||| 0|eng d |
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|a 9783834964533
|9 978-3-8349-6453-3
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|a 10.1007/978-3-8349-6453-3
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|a Worm, Stefan.
|e author.
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|a Branded Component Strategies
|h [electronic resource] :
|b Ingredient Branding in B2B Markets /
|c by Stefan Worm.
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|a Wiesbaden :
|b Gabler Verlag,
|c 2012.
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|a XX, 224 p. 32 illus.
|b online resource.
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|a text
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|a In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.
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|a Business.
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|a Marketing.
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|a Business and Management.
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|a Marketing.
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|a SpringerLink (Online service)
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|i Printed edition:
|z 9783834919199
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|u http://dx.doi.org/10.1007/978-3-8349-6453-3
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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