Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets /

Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets /

Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided sp...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Schlägel, Christopher (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler, 2011.
Θέματα:	Business. Marketing. Management. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment /
ανά: Lucas, Christian
Έκδοση: (2015)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
ανά: Falkenreck, Christine
Έκδοση: (2010)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
ανά: Pennemann, Karin
Έκδοση: (2013)

Effective Strategy Implementation Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance /
ανά: Huber, Adele J.
Έκδοση: (2011)

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
ανά: Steckstor, Denise
Έκδοση: (2012)

Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale /
ανά: Weitzl, Wolfgang
Έκδοση: (2017)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

Online Video Revolution How to Reinvent and Market Your Business Using Video /
ανά: Cecil, John
Έκδοση: (2012)

Reputation Management
Έκδοση: (2011)

Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /
ανά: Preuss, Christoph
Έκδοση: (2014)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

The Reputation Economy Understanding Knowledge Work in Digital Society /
ανά: Gandini, Alessandro
Έκδοση: (2016)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

Internet-Based Customer Value Management Developing Customer Relationships Online /
ανά: Doligalski, Tymoteusz
Έκδοση: (2015)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
ανά: Schönhoff, Alejandro-Marcel
Έκδοση: (2014)

The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management /
ανά: Aula, Pekka, κ.ά.
Έκδοση: (2016)

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models /
ανά: Ziniel, Wolfgang
Έκδοση: (2013)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

A Theory of Marketing Outline of a Social Systems Perspective /
ανά: Lüdicke, Marius K.
Έκδοση: (2006)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

Green Marketing: A Case Study of the Sub-Industry in Turkey
ανά: Kirgiz, Ayca Can
Έκδοση: (2016)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation /
Έκδοση: (2015)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention /
ανά: Nee, Ines
Έκδοση: (2016)

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών