Strategic Retail Management Text and International Cases /

• Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Edition: 2.
• Subjects: Business.; Marketing.; Sales management.; Trade.; Commerce.; Business and Management.; Sales/Distribution.

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a...

Table of Contents:

• Functions, Formats and Players in Retailing
• Strategic Marketing in Retailing
• Marketing Mix in Retailing
• Buying, Logistics and Performance Measurement.