Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Okazaki, Shintaro (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler, 2011.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Έκδοση: (2013)

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015)

Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Έκδοση: (2017)

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
Έκδοση: (2016)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Έκδοση: (2012)

Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement /
Έκδοση: (2017)

International Advertising and Communication Current Insights and Empirical Findings /
Έκδοση: (2006)

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
Έκδοση: (2016)

The Relationship of Body Weight and Skepticism towards Advertising
ανά: Brauneis, Sabrina
Έκδοση: (2016)

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /
ανά: Prieler, Michael, κ.ά.
Έκδοση: (2016)

Principles of Marketology, Volume 2 Practice /
ανά: Aghazadeh, Hashem
Έκδοση: (2017)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2011)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Sarstedt, Marko, κ.ά.
Έκδοση: (2014)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2010)

Service Management The New Paradigm in Retailing /
Έκδοση: (2012)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Collaboration and Co-creation New Platforms for Marketing and Innovation /
ανά: Bhalla, Gaurav
Έκδοση: (2011)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /
ανά: Brabazon, Tara, κ.ά.
Έκδοση: (2014)

Product Information Management Theory and Practice /
ανά: Abraham, Jorij
Έκδοση: (2014)

Estimation of Willingness-to-Pay Theory, Measurement, Application /
ανά: Breidert, Christoph
Έκδοση: (2006)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

A Theory of Marketing Outline of a Social Systems Perspective /
ανά: Lüdicke, Marius K.
Έκδοση: (2006)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

Evolutionary Psychology in the Business Sciences
Έκδοση: (2011)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

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