Internationalisation and Mode Switching Performance, Strategy and Timing /

• Main Author: Sachse, Uwe (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Subjects: Business.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode swi...