Diversity in European Marketing Text and Cases /

Diversity in European Marketing Text and Cases /

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student ass...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Rudolph, Thomas (Επιμελητής έκδοσης), Schlegelmilch, Bodo B. (Επιμελητής έκδοσης), Bauer, András (Επιμελητής έκδοσης), Franch, Josep (Επιμελητής έκδοσης), Meise, Jan Niklas (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler Verlag, 2012.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /
Έκδοση: (2017)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Making a Difference Through Marketing A Quest for Diverse Perspectives /
Έκδοση: (2016)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Visualizing Marketing From Abstract to Intuitive /
ανά: Kucuk, S. Umit
Έκδοση: (2017)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Green Marketing: A Case Study of the Sub-Industry in Turkey
ανά: Kirgiz, Ayca Can
Έκδοση: (2016)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
ανά: Magin, Vera
Έκδοση: (2006)

Market Response Models Econometric and Time Series Analysis /
ανά: Hanssens, Dominique M., κ.ά.
Έκδοση: (2001)

Global Marketing Strategy An Executive Digest /
ανά: Schlegelmilch, Bodo B.
Έκδοση: (2016)

A Theory of Marketing Outline of a Social Systems Perspective /
ανά: Lüdicke, Marius K.
Έκδοση: (2006)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
Έκδοση: (2015)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
ανά: Schönhoff, Alejandro-Marcel
Έκδοση: (2014)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Chief Marketing Officers at Work
ανά: Steimle, Josh
Έκδοση: (2016)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
ανά: Leeflang, Peter S.H, κ.ά.
Έκδοση: (2015)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών