An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness /

• Main Author: Zacharias, Nicolas (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2011.
• Subjects: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the cu...