Integration of Preference Analysis Methods into Quality Function Deployment A Focus on Elderly People /

• Main Author: Abu-Assab, Samah (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Subjects: Business.; Leadership.; Business and Management.; Business Strategy/Leadership.

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and...