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02152nam a22004215i 4500 |
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978-3-8349-7140-1 |
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DE-He213 |
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20151204164103.0 |
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cr nn 008mamaa |
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120213s2012 gw | s |||| 0|eng d |
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|a 9783834971401
|9 978-3-8349-7140-1
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|a 10.1007/978-3-8349-7140-1
|2 doi
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|a 658.514
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|a Lee, Viktor.
|e author.
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|a How Firms Can Strategically Influence Open Source Communities
|h [electronic resource] :
|b The Employment of ‘Men on the Inside’ /
|c by Viktor Lee.
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|a Wiesbaden :
|b Gabler Verlag,
|c 2012.
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|a XXI, 193 p. 48 illus., 3 illus. in color.
|b online resource.
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|b txt
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|a Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firm-sponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.
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|a Business.
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|a Management.
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|a Industrial management.
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|a Business and Management.
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|a Innovation/Technology Management.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834933874
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|u http://dx.doi.org/10.1007/978-3-8349-7140-1
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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