Cruise Management Information and Decision Support Systems /

Cruise Management Information and Decision Support Systems /

Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-o...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Papathanassis, Alexis (Επιμελητής έκδοσης), Breitner, Michael H. (Επιμελητής έκδοσης), Schoen, Cornelia (Επιμελητής έκδοσης), Guhr, Nadine (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler Verlag, 2012.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Mobile Support in Customer Loyalty Management An Architectural Framework /
ανά: Zeidler, Christian
Έκδοση: (2009)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2012)

Cruise Business Development Safety, Product Design and Human Capital /
Έκδοση: (2016)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Service Management The New Paradigm in Retailing /
Έκδοση: (2012)

Product Information Management Theory and Practice /
ανά: Abraham, Jorij
Έκδοση: (2014)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
ανά: Magin, Vera
Έκδοση: (2006)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
ανά: Wengler, Stefan
Έκδοση: (2006)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers’ Purchase Intention /
ανά: Nee, Ines
Έκδοση: (2016)

Internet-Based Customer Value Management Developing Customer Relationships Online /
ανά: Doligalski, Tymoteusz
Έκδοση: (2015)

Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /
ανά: Sain, Soumit, κ.ά.
Έκδοση: (2014)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
ανά: Bell, Sandra
Έκδοση: (2008)

Cruise Sector Growth Managing Emerging Markets, Human Resources, Processes and Systems /
Έκδοση: (2009)

Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources /
ανά: Hüttenrauch, geb. Krämer, Bettina
Έκδοση: (2016)

Cruise Sector Challenges Making Progress in an Uncertain World /
Έκδοση: (2011)

Sales Management Control Strategies in Banking Strategic Fit and Performance Impact /
ανά: Mueller, Florian
Έκδοση: (2011)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /
ανά: Hernández, Eleazar
Έκδοση: (2017)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Business Project Management and Marketing Mastering Business Markets /
Έκδοση: (2016)

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management /
ανά: Prat, Mireia
Έκδοση: (2014)

A Theory of Marketing Outline of a Social Systems Perspective /
ανά: Lüdicke, Marius K.
Έκδοση: (2006)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems /
ανά: Zagel, Christian
Έκδοση: (2016)

Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /
Έκδοση: (2009)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

Evolutionary Psychology in the Business Sciences
Έκδοση: (2011)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

Excellence in Sales Optimising Customer and Sales Management /
ανά: Dannenberg, Holger, κ.ά.
Έκδοση: (2009)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών