Strategies for Innovators HHL Open School Case Book /

• Κύριοι συγγραφείς: Möslein, Kathrin M. (Συγγραφέας), Matthaei, Emilio E. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

‘Strategies for Innovators’ is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge about venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a co...

Πίνακας περιεχομένων:

• Towards Successful Strategic Innovation
• Getting Started
• Grasping the Open School Initiative
• Guided Tour
• Venture Creation
• Venture Creation in Watchmaking: Where Innovation has Tradition
• Strategic Positioning
• Strategic Positioning in Biotech: Where Innovation Can Save Lives
• Business Growth
• Business Growth under Discontinuous Change: Survival of the FITtest
• New Market Entry
• New Market Entry: How to Internationalize a Web 2.0 Firm
• Business Innovation
• Creating Business Innovation out of Traumatic Change
• Service Innovation
• Service Innovation in the IT-Industry: The Need for a Tough Decision
• Open Innovation
• Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.