European Retail Research

• Corporate Author: SpringerLink (Online service)
• Other Authors: Swoboda, Bernhard (Editor), Morschett, Dirk (Editor), Rudolph, Thomas (Editor), Schnedlitz, Peter (Editor), Schramm-Klein, Hanna (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
• Series: European Retail Research,
• Subjects: Business.; Leadership.; Sales management.; Trade.; Commerce.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

Table of Contents:

• Social Media: A New Frontier for Retailers?
• International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
• Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour
• Measurement of Attitude Toward Private Labels: A Replication and Extension
• Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
• The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
• Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
• Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
• Retailing in France: Overview and Key Trends / What’s up?
• The Austrian Retail Market: A Profile.