Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /

The ever-increasing amount of individual-level customer data generated by loyalty programs opens new perspectives for customer relationship management (CRM). Yet, recent analyses have shown that a huge fraction of CRM projects fail to deliver the good at the bottom line. One of the main reasons for...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Wübben, Markus (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2009.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Fundamentals of Customer Relationship Management
  • The Drivers of Cross-Buying Behavior in Non-Contractual Settings
  • Stochastic Models for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings
  • Support Vector Machines for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings
  • Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings
  • Customer Relationship Management in the 21st Century.