Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
The ever-increasing amount of individual-level customer data generated by loyalty programs opens new perspectives for customer relationship management (CRM). Yet, recent analyses have shown that a huge fraction of CRM projects fail to deliver the good at the bottom line. One of the main reasons for...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Gabler,
2009.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Fundamentals of Customer Relationship Management
- The Drivers of Cross-Buying Behavior in Non-Contractual Settings
- Stochastic Models for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings
- Support Vector Machines for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings
- Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings
- Customer Relationship Management in the 21st Century.