Mobile Support in Customer Loyalty Management An Architectural Framework /

Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler iden...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Zeidler, Christian (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2009.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 02460nam a22004575i 4500
001 978-3-8349-8301-5
003 DE-He213
005 20151204175017.0
007 cr nn 008mamaa
008 100301s2009 gw | s |||| 0|eng d
020 |a 9783834983015  |9 978-3-8349-8301-5 
024 7 |a 10.1007/978-3-8349-8301-5  |2 doi 
040 |d GrThAP 
050 4 |a HF5410-5417.5 
072 7 |a KJS  |2 bicssc 
072 7 |a KJSM  |2 bicssc 
072 7 |a BUS043000  |2 bisacsh 
082 0 4 |a 658.8  |2 23 
100 1 |a Zeidler, Christian.  |e author. 
245 1 0 |a Mobile Support in Customer Loyalty Management  |h [electronic resource] :  |b An Architectural Framework /  |c by Christian Zeidler. 
264 1 |a Wiesbaden :  |b Gabler,  |c 2009. 
300 |a XVII, 239 p. 39 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a and problem frame -- Requirements derived from relationship marketing and customer loyalty -- Mobile infrastructure perspective on the loyalty framework -- The reference model for the mobile supported loyalty scheme -- Analysis of business models for the mobile supported loyalty scheme -- Reference model evaluation -- Results and recommendations. 
520 |a Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Information technology. 
650 0 |a Business  |x Data processing. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
650 2 4 |a IT in Business. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783834914361 
856 4 0 |u http://dx.doi.org/10.1007/978-3-8349-8301-5  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)