Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry /

• Κύριος συγγραφέας: Ebert, Tara (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management science.; Marketing.; Finance.; Public finance.; Business and Management.; Business and Management, general.; Public Economics.; Finance, general.

Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical con...