Technology Acceptance of Connected Services in the Automotive Industry

• Κύριος συγγραφέας: Hiraoka, Clemens (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management science.; Marketing.; Business and Management.; Business and Management, general.

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...

Πίνακας περιεχομένων:

• to Connected Services
• Scoping the research focus through theoretical foundations
• Experiencing Connected Services in the automotive industry
• Forming the conceptual framework into a research model
• Winning insights from quantitative data analysis
• Developing Connected Services today and tomorrow.