Strategic International Management Text and Cases /

• Κύριοι συγγραφείς: Morschett, Dirk (Συγγραφέας), Schramm-Klein, Hanna (Συγγραφέας), Zentes, Joachim (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Marketing.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

 “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. 

 to Strategic International Management -- Multinational Corporations as Networks -- The Integration/Responsiveness Framework -- Role Typologies for Foreign Subsidiaries -- Motives for Internationalisation -- The External Environment -- Market Barriers, Global and Regional Integration -- Competitive Advantage of Nations and Regional Clusters -- The Role of Country Culture for International Management -- International Coordination -- Formal and Informal Coordination Mechanisms -- International Organisational Structures as Coordination Mechanism -- Corporate Culture as Coordination Mechanism -- Corporate Social Responsibility of MNCs -- Foreign Operation Modes -- Basic Types and Theoretical Explanations of Foreign Operation Modes -- Buying, Outsourcing and Offshoring -- International Alliances -- Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions -- Selected Value Chain Activities -- International Production & Sourcing -- International Research & Development -- International Marketing -- Selected International Business Functions -- International Human Resource Managementg -- International Control.