Strategic International Management Text and Cases /

• Κύριοι συγγραφείς: Morschett, Dirk (Συγγραφέας), Schramm-Klein, Hanna (Συγγραφέας), Zentes, Joachim (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Marketing.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks....

Πίνακας περιεχομένων:

• to Strategic International Management
• Multinational Corporations as Networks
• The Integration/Responsiveness Framework
• Role Typologies for Foreign Subsidiaries
• Motives for Internationalisation
• The External Environment
• Market Barriers, Global and Regional Integration
• Competitive Advantage of Nations and Regional Clusters
• The Role of Country Culture for International Management
• International Coordination
• Formal and Informal Coordination Mechanisms
• International Organisational Structures as Coordination Mechanism
• Corporate Culture as Coordination Mechanism
• Corporate Social Responsibility of MNCs
• Foreign Operation Modes
• Basic Types and Theoretical Explanations of Foreign Operation Modes
• Buying, Outsourcing and Offshoring
• International Alliances
• Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions
• Selected Value Chain Activities
• International Production & Sourcing
• International Research & Development
• International Marketing
• Selected International Business Functions
• International Human Resource Managementg
• International Control.