Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that in...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Hillmer, Ute (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler, 2009.
Θέματα:	Business. Marketing. Leadership. Business and Management. Business Strategy/Leadership.
Διαθέσιμο Online:	Full Text via HEAL-Link

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