Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

• Main Author: Hillmer, Ute (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Marketing.; Leadership.; Business and Management.; Business Strategy/Leadership.

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that in...

Table of Contents:

• Foundation
• Abstract
• Existing Theories Considering Technology Adoption
• Methodology
• Methodology
• Literature Review As Frame Analysis
• Individual Perspective
• Societal Perspective
• Organisational Perspective
• A Merged Perspective
• Findings
• Emerging Data and Data Analysis
• Discussion and Implications
• Conclusions.