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02111nam a22004335i 4500 |
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978-3-8349-8376-3 |
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DE-He213 |
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20151204183719.0 |
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cr nn 008mamaa |
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100301s2009 gw | s |||| 0|eng d |
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|a 9783834983763
|9 978-3-8349-8376-3
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|a 10.1007/978-3-8349-8376-3
|2 doi
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|d GrThAP
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|a HF5415.2-5415.34
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|a KJSM
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|a BUS043060
|2 bisacsh
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|a 658.83
|2 23
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|a Pirker, Clemens.
|e author.
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|a Statistical Noise or Valuable Information
|h [electronic resource] :
|b The Role of Extreme Cases in Marketing Research /
|c by Clemens Pirker.
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|a Wiesbaden :
|b Gabler,
|c 2009.
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|a XV, 197 p. 16 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
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|a text file
|b PDF
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|a Literature Review -- Practices in Marketing Research related to Extreme Cases -- Empirical Study -- Discussion and Conclusion.
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|a Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
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|a Business.
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|a Marketing.
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|a Market research.
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|a Business and Management.
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|a Market Research/Competitive Intelligence.
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|a Marketing.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834917621
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|u http://dx.doi.org/10.1007/978-3-8349-8376-3
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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