Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /

• Main Author: Pirker, Clemens (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Marketing.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentati...

Table of Contents:

• Literature Review
• Practices in Marketing Research related to Extreme Cases
• Empirical Study
• Discussion and Conclusion.