Schumann, J. H. (2009). The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services. Gabler.
Παραπομπή σε μορφή Chicago (17η εκδ.)Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services. Wiesbaden: Gabler, 2009.
Παραπομπή σε μορφή MLA (8th εκδ.)Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services. Gabler, 2009.
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