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02324nam a22004335i 4500 |
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978-3-8349-8393-0 |
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DE-He213 |
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20151204142050.0 |
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cr nn 008mamaa |
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101201s2010 gw | s |||| 0|eng d |
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|a 9783834983930
|9 978-3-8349-8393-0
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|a 10.1007/978-3-8349-8393-0
|2 doi
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|a 658.4092
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|a Sandner, Philipp.
|e author.
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|a The Valuation of Intangible Assets
|h [electronic resource] :
|b An Exploration of Patent and Trademark Portfolios /
|c by Philipp Sandner.
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|a Wiesbaden :
|b Gabler,
|c 2010.
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|a XX, 220 p.
|b online resource.
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|a text
|b txt
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|b PDF
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|a The European Trademark System -- The Market Value of R&D, Patents, and Trademarks -- Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands -- The Importance of Technology- and Market-Based Assets in Stock Movement -- Summary of the Results and Outlook.
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|a Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.
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|a Business.
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|a Marketing.
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|a Leadership.
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|a Business and Management.
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|a Business Strategy/Leadership.
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|a Marketing.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834917744
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| 856 |
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|u http://dx.doi.org/10.1007/978-3-8349-8393-0
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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