The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /

• Main Author: Sandner, Philipp (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2010.
• Subjects: Business.; Marketing.; Leadership.; Business and Management.; Business Strategy/Leadership.

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-b...

Table of Contents:

• The European Trademark System
• The Market Value of R&D, Patents, and Trademarks
• Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands
• The Importance of Technology- and Market-Based Assets in Stock Movement
• Summary of the Results and Outlook.