Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /

• Κύριος συγγραφέας: Neuenburg, Jesko-Philipp (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2010.
• Θέματα: Business.; Marketing.; Management.; Business and Management.
• Φυσική περιγραφή: XVIII, 249 p. 50 illus. online resource.
• ISBN: 9783834984920

Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.