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20151204155536.0 |
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|a 9783834984920
|9 978-3-8349-8492-0
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|a 10.1007/978-3-8349-8492-0
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|a Neuenburg, Jesko-Philipp.
|e author.
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|a Market-Driving Behavior in Emerging Firms
|h [electronic resource] :
|b A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
|c by Jesko-Philipp Neuenburg.
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|a Wiesbaden :
|b Gabler,
|c 2010.
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|a XVIII, 249 p. 50 illus.
|b online resource.
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|a Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary.
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|a Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
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|a Business.
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|a Marketing.
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|a Management.
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|a Business and Management.
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|a Marketing.
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|a Management.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834920584
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|u http://dx.doi.org/10.1007/978-3-8349-8492-0
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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