Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /

• Κύριος συγγραφέας: Neuenburg, Jesko-Philipp (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2010.
• Θέματα: Business.; Marketing.; Management.; Business and Management.

Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders –...

Πίνακας περιεχομένων:

• Basics of investigation
• Conceptualization of market-driving behavior in emerging firms
• Measurement of market-driving behavior in emerging firms
• Empirical study of market-driving behavior in emerging technology firms
• Discussion
• Summary.