Organising User Communities for Innovation Management

• Main Author: Schulz, Celine (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2010.
• Subjects: Business.; Management.; Leadership.; Business and Management.; Business Strategy/Leadership.

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from...

Table of Contents:

• Determinants of Sharing Information in User Communities
• Maximising Benefits from Participating in User Communities
• Selecting User Community Collaborators for Innovation Management
• Conclusion.