Strategic Management — New Rules for Old Europe

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of th...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Scholz, Christian (Επιμελητής έκδοσης), Zentes, Joachim (Επιμελητής έκδοσης)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2006.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Changes in the Institutional Environment
  • European Labour Markets: From Low to High Labour Demand Elasticities
  • Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
  • Accounting in Europe: From National Accounting Charts to Globally Converging Standards
  • Banking Supervision in Europe: From Basel I to Basel II
  • European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
  • Changes for Companies: Outside-Inside-Perspective
  • Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
  • The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
  • Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
  • Changes for Companies: Inside-Outside-Perspective
  • European (Virtual) Team-Building: From Optimism to Efficiency
  • International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
  • International Supplier Relationship Management: From Transactional to Relational Purchasing
  • Consequences for Germany
  • A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal.