Strategic Orientation and Alliance Portfolio Configuration The Interdependence of Strategy and Alliance Portfolio Management /

Strategic alliances have become an integral part of a firm’s strategy. Despite the growing empirical evidence of the strategic importance of alliances, the influence of a firm’s strategy on the design of its alliance portfolio has hardly been addressed by strategic management research. Following the...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Wratschko, Katharina (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Gabler, 2009.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Theoretical underpinnings of alliance and network research
  • Theoretical underpinnings of organizational configurations
  • Theory and Hypotheses
  • Empirical Setting: The pharmaceutical industry
  • Methods
  • Step 1: Identifying homogeneous strategic types
  • Step 2: Analyzing the strategy – alliance portfolio alignment
  • Discussion
  • Conclusion and implications for future research.