Strategic Orientation and Alliance Portfolio Configuration The Interdependence of Strategy and Alliance Portfolio Management /

• Κύριος συγγραφέας: Wratschko, Katharina (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management science.; Leadership.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.

Strategic alliances have become an integral part of a firm’s strategy. Despite the growing empirical evidence of the strategic importance of alliances, the influence of a firm’s strategy on the design of its alliance portfolio has hardly been addressed by strategic management research. Following the...

Πίνακας περιεχομένων:

• Theoretical underpinnings of alliance and network research
• Theoretical underpinnings of organizational configurations
• Theory and Hypotheses
• Empirical Setting: The pharmaceutical industry
• Methods
• Step 1: Identifying homogeneous strategic types
• Step 2: Analyzing the strategy – alliance portfolio alignment
• Discussion
• Conclusion and implications for future research.