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02571nam a22004335i 4500 |
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978-3-8349-9481-3 |
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DE-He213 |
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20151204180940.0 |
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cr nn 008mamaa |
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100301s2009 gw | s |||| 0|eng d |
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|a 9783834994813
|9 978-3-8349-9481-3
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|a 10.1007/978-3-8349-9481-3
|2 doi
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|a Strecker, Nanja.
|e author.
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|a Innovation Strategy and Firm Performance
|h [electronic resource] :
|b An empirical study of publicly listed firms /
|c by Nanja Strecker.
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|a Wiesbaden :
|b Gabler,
|c 2009.
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|a XX, 242 p. 56 illus.
|b online resource.
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|a text
|b txt
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|a computer
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|a online resource
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|a text file
|b PDF
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|a Literature Review -- Research Hypotheses -- Empirical Study -- Discussion & Implications.
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|a Even though innovation has become essential for firms’ long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to what extent there is a relation between innovation strategy and firm performance. The comprehensive empirical research is based on 122 publicly listed manufacturing firms from around the world. It consists of primary research complemented with secondary data and capital market based financials, making the outcome highly reliable. The results of the study show a combination of choices needs to be done right for a firm’s innovation strategy to positively impact its performance. The innovation portfolio should include more radically new projects; they are rewarded. Forces of marketers and R&D people need to be joined to ensure new products relevant to customers. All innovation efforts should be focused in a few areas in order to benefit from focus and synergies.
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|a Business.
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|a Management.
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|a Industrial management.
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|a Business and Management.
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|a Innovation/Technology Management.
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783834917553
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|u http://dx.doi.org/10.1007/978-3-8349-9481-3
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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|a Business and Economics (Springer-11643)
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