Innovation Strategy and Firm Performance An empirical study of publicly listed firms /

• Κύριος συγγραφέας: Strecker, Nanja (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2009.
• Θέματα: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Even though innovation has become essential for firms’ long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to wh...

Πίνακας περιεχομένων:

• Literature Review
• Research Hypotheses
• Empirical Study
• Discussion & Implications.