Innovation Strategy and Firm Performance An empirical study of publicly listed firms /

• Main Author: Strecker, Nanja (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2009.
• Subjects: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Even though innovation has become essential for firms’ long-term success, formulating an innovation strategy is far from common in companies and not yet well defined and understood in research. This dissertation outlines all dimensions of innovation strategy. Moreover, it answers the question, to wh...

Table of Contents:

• Literature Review
• Research Hypotheses
• Empirical Study
• Discussion & Implications.