Organizing Cross-Functional New Product Development Projects The Phase-Specific Effects of Organizational Antecedents /

• Main Author: Huth, Tobias (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2008.
• Subjects: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Companies are looking for better ways to develop innovative products. In this regard, cross-functional teams (CFTs) are considered to be a key success factor. However, previous research indicates that the use of CFTs does not automatically lead to successful innovation. It appears that the employmen...