Integrated Capacity and Price Control in Revenue Management A Fuzzy System Approach /

• Main Author: Becher, Michael (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2008.
• Subjects: Business.; Leadership.; Operations research.; Decision making.; Business and Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.

Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated contro...

Table of Contents:

• Conception for a simultaneous capacity and price control
• Concretization of the concept for the simultaneous capacity and price control
• Analysis of the capacity control option: FECC
• Analysis of the price control option: FEPC
• Analysis of the integrated capacity and price control: FESCPC
• Summary.