Revenue Management and Survival Analysis in the Automobile Industry

• Main Author: Jerenz, André (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler, 2008.
• Subjects: Business.; Management science.; Marketing.; Operations research.; Decision making.; Business and Management.; Business and Management, general.; Operation Research/Decision Theory.

Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based...