Revenue Management and Survival Analysis in the Automobile Industry

• Κύριος συγγραφέας: Jerenz, André (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler, 2008.
• Θέματα: Business.; Management science.; Marketing.; Operations research.; Decision making.; Business and Management.; Business and Management, general.; Operation Research/Decision Theory.

Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based...

Πίνακας περιεχομένων:

• Revenue Management and the Automobile Industry
• Modeling the Price-Based Revenue Management Problem
• Survival Analysis: Estimation of the Price-Response Function
• Validation of the Survival Analysis Approach: a Case Study within the Used Car Market
• Computational Analysis: Proof of Concept
• Conclusions and Further Directions.