Content Infrastructure Management Results of an empirical study in the print industry /

• Κύριος συγγραφέας: Benlian, Alexander (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : DUV, 2006.
• Θέματα: Business.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Media Management.; IT in Business.

Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher r...

Πίνακας περιεχομένων:

• Conceptual foundations
• Causal model specification
• Empirical test of the content allocation model
• Discussion of model findings
• Conclusion.