Content Infrastructure Management Results of an empirical study in the print industry /

• Main Author: Benlian, Alexander (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : DUV, 2006.
• Subjects: Business.; Industrial management.; Information technology.; Business > Data processing.; Business and Management.; Media Management.; IT in Business.

Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher r...

Table of Contents:

• Conceptual foundations
• Causal model specification
• Empirical test of the content allocation model
• Discussion of model findings
• Conclusion.