International Advertising and Communication Current Insights and Empirical Findings /
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systema...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Diehl, Sandra (Επιμελητής έκδοσης), Terlutter, Ralf (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
DUV,
2006.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Έκδοση: (2012) -
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Έκδοση: (2013) -
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015) -
Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Έκδοση: (2017) -
Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
Έκδοση: (2016)