A Theory of Marketing Outline of a Social Systems Perspective /

A Theory of Marketing Outline of a Social Systems Perspective /

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Lüdicke, Marius K. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : DUV, 2006.
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Making a Difference Through Marketing A Quest for Diverse Perspectives /
Έκδοση: (2016)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Services Marketing Cases in Emerging Markets An Asian Perspective /
Έκδοση: (2017)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2011)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Sarstedt, Marko, κ.ά.
Έκδοση: (2014)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Markets /
Έκδοση: (2017)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Visualizing Marketing From Abstract to Intuitive /
ανά: Kucuk, S. Umit
Έκδοση: (2017)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Green Marketing: A Case Study of the Sub-Industry in Turkey
ανά: Kirgiz, Ayca Can
Έκδοση: (2016)

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference /
Έκδοση: (2016)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress /
Έκδοση: (2015)

Diversity in European Marketing Text and Cases /
Έκδοση: (2012)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /
Έκδοση: (2017)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
ανά: Magin, Vera
Έκδοση: (2006)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Market Response Models Econometric and Time Series Analysis /
ανά: Hanssens, Dominique M., κ.ά.
Έκδοση: (2001)

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
Έκδοση: (2016)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Social Media Marketing Game Theory and the Emergence of Collaboration /
ανά: Anderson, Eric
Έκδοση: (2010)

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Global Marketing Strategy An Executive Digest /
ανά: Schlegelmilch, Bodo B.
Έκδοση: (2016)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών