A Theory of Marketing Outline of a Social Systems Perspective /

• Κύριος συγγραφέας: Lüdicke, Marius K. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : DUV, 2006.
• Θέματα: Business.; Marketing.; Business and Management.

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...

Πίνακας περιεχομένων:

• Theory
• Critique
• Methods
• Marketing as a Social System
• Discussion
• Conclusions.